It is difficult to imagine life without advertisements today. The first newspaper advertisement was published on the 1st of May 1704 by Boston Newsletter. This is a great day in advertisement history. Let's dive into the history:

The advertisement is any communication that aims to promote the purchase of a product or service, explaining the quality and the benefits for the buyer. The announcement is carried on the various media to disseminate the message in a targeted way to reach potential buyers (target audience).

The ad can also be aimed at persuading the target audience to adopt a certain behavior. This is the case of advertising social utility that can focus on subjects very different. We point out, by way of example, HIV prevention, road safety, energy savings and the fight against sexual violence, against pedophilia or against drugs, and so on.

The need to promote the sale of a product begins with the trade itself. However, the advertisement as we know it today was born in the second half of the 1800s, as a direct result of a series of factors and social transformations: the Industrial Revolution, the industrial mass production, the movements of the conurbation determined by the progressive abandonment of the work in the fields, the spread of literacy and greater economic well-being to wider segments of the population, the changes and revolutions, both social and political.

The first posters

The 1800s is a historical era littered with political movements and revolutionary. Just from these was born, so semi-clandestine, the first form of ad communication for the masses: the manifesto. The members of the revolutionary movements do not, in fact, have access to the press office, who in that period is censored and tightly controlled. Therefore they may not publish books. Begin to post, secretly and by night, simple large sheets on the walls, attached to the walls with glue. These early posters inherit the same graphic layout of the books, which were, basically, an extract. Prevails the centered text, the inscription, and in the first time, the images are absent. Subsequently appear satirical cartoons, as the text begins to be reduced to ensure a greater visual impact and faster communication. On the way to a more modern style, where strong titles applied to images that are intended to excite and involve.

Thus was born the political manifesto, an important strand of the mass media that will continue to our days, changing according to the taste and by following the changes of the society. 

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