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An event app acts as a powerful tool which you can use to communicate with your audience or ensure that everything is running smoothly. These apps are developed for mobile use and can easily be run on tablets and smartphones during the course of an exhibition or conference.

The development of an event application is credited to one main goal: interaction with audiences and visitors. Since the advent of these apps and their impact on the global market, the modes of their use and creation have been changed slightly. The initial notion of an “event app” contained a list of guidelines and features which would suffice in helping attendees with the basic needs of their event. Today, this is much different and employs a broader overall function.

The Importance of Mobile Event Software

Mobile event app software is allowing event planners to create custom mobile apps for their individual trade shows, seminars, and sessions.

The Capabilities

These apps are making organizers capable of using branded mobile applications along with the information attendees require. They include schedules, maps, check-in information, exhibitor information, and even speaker bios. Event planners are now coming up with easy to develop mobile apps for their businesses without having to deal with the complexities of coding. What will this eventually mean for the global market for mobile apps that are specified for events? As event apps are gradually becoming a mainstream tech tool, developers are refining their work to come up with different types of event planning apps with distinct functionalities and uses.

Benefits to Attendees

Attendees can benefit greatly from these apps are they can download them directly onto their mobile devices. They can access all kinds of information related to an event and make their entire experience seamless and easy. Most template-based app programs have allowed event planners to choose their designs, select the desired event features, and then customize their entire content. The software is being used as a supplement to other event management platforms or event planning software in this new digital age and people are wholly accepting this.

Different Kinds of Event Apps

From simple mobile event and conferencing apps, networking apps, social event apps, and even event registration apps, there are many different kinds of event apps that are being used all around the world. All of these exist in the global market for multiple types of events with distinct and set features.

Check-In Apps

Check-ins are considered to be one of the tedious aspects of attending an event. No matter the size or type of event you are going to, this first point of interaction is crucial in setting the tone for the time you will have. Before the event actually starts, the registration process is now taken care of with the help of an event check in-app. The check-in feature allows easy management of taking attendance and registering visitors and allow event planners to conduct a hassle-free check-in. The app comes with features such as on-spot registrations, manual check-ins, and biometric attendance as well.

Event Management Apps

The world is getting smarter and the global market is using management apps to simplify a range of tasks which are meant for the attendees and their comfort. These exclusive apps can be utilized on the day of the event by planners to look after behind the scenes problems in order to better strategize and manage the event. They are aided with venue management, budget listing, and event team job descriptions, etc.

Incentive Apps

Incentive apps have specific targets and goals which relate to corporate trips and retreats. They are mainly used to help companies engage their employees and conduct activities for team building, value addition, and keeping up morale. They include features such as event feed, gamification, travel and accommodation details.

The Continued Growth of Event Tech

Millennials are driving the growth of event technology and their main areas of interest are apps. Studies have shown that millennials are the fastest-growing segment of event attendees, and in 2018 they were expected to attend more events this year than members of older generations. This number has increased by 43 percent in this year alone. Half of all millennials have noted that social events are part of the allure of attending conferences and meetings, but they also get more anxious about networking and breaking out of their comfort zone to talk to new people. This is why mobile event apps are quite popular amongst them as they lessen unnecessary interactions.

What Research Reports Say

Mobile event apps have been a pillar of the entire experience for more effective results. The mobile event apps global market in 2019 showcased a report which presented an analysis of market size, share, and growth. The current state of the market in terms of analysis has found that the popularity of the tech is only increasing as better growth strategies have been adopted by key players. In conclusion, mobile event apps are putting attendees’ minds at ease and allowing them to make better connections at these events.


Author Bio:

Zoe Martin is a professional content writer, and contributing author and editor at One World Rental UK along with many other reputable companies. Has been working as a content writer for several years and produced a large number of high-quality content related to event technology and latest gadgets. She is a tech-savvy with an eye out for the new trends in technology.