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Articles and Products of History Promotional Products used Throughout History Everyone loves to get something that is free. Whether it is a custom mug with a company name on it or a free t-shirt with a company logo, nothing makes a customer happier than to receive free promotional items from a business. One study showed that dry cleaning patrons who receive free promotional products such as custom mugs with the company name, address and phone number on it were 49 percent more likely to return to the dry cleaners as those that only received coupons. So where did this idea for promotion start? As far back as 1789, we know that George Washington was giving out commemorative buttons. This is the earliest recognized use of promotional products in America. By the early 1800’s, businesses were likely to give out free copies of the Farmers’ Almanac to attract customers. Some began giving out calendars and wooden specialties, such as the famed Wooden Nickels, as well. However, there was not a wide variety of products offered as an incentive to get customers to remember and visit the business. It was not until 1914 that the first promotional product trade show was held. There was even an association formed for the manufacturers that produced these items. By 1928, there were 132 members. Times have changed since the early twentieth century. Now, there are trade shows for promotional products held several times throughout the year. Your business may receive catalogs each month advertising the latest custom cups, custom mugs, and custom koozies. You can have your logo on imprinted mugs or your company name on a t-shirt, backpack, or pen. The possibilities of products that can help promote your business are endless! If you are wondering about the association for the manufacturers, statistics can give you a good idea of just how popular this industry is. By 1999, there were more than 6,500 members and their sales totals were almost $15 billion. Further Reading
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